Reimagining Wacom:
A Case Study in Creative Evolution
This case study explores a fresh, intentional rebrand of Wacom, a leader in interactive pen displays and creative tools. While the original logo embodied the joy of creation and sensory engagement, I aimed to push this concept further—capturing both artistic expression and the digital future.
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At the heart of the redesign is a small figure leaping from the top right of the "W", symbolizing childlike excitement and creative freedom. This figure was designed with a brushstroke effect, seamlessly blending traditional artistry with digital innovation.
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To strengthen the connection to Wacom’s digital-first identity, I chose a modern sans-serif font with an electronic-inspired feel, complementing the brand’s role in digital art technology. The final design balances playfulness and professionalism, innovation and legacy—a logo that truly speaks to creators.
Service
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Logo Redesign – Crafted a bold, symbolic mark that enhances Wacom’s identity.
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Brand Identity Development – Designed a cohesive color palette, typography, and visual elements.
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Merchandise Design – Created branded hats, t-shirts, and accessories to reinforce brand presence.
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Packaging Design – Developed sleek, tech-inspired packaging for a modern unboxing experience.
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Product Mockups – Applied the rebrand to Wacom devices and marketing materials to visualize impact.