Wacom Rebrand

For this project, I decided to do a rebranding case study of a well known company, Wacom. Wacom provides interactive pen displays, pen tablets, styli and apps to equip and inspire everyone to make the world a more creative place. The original designer for Wacom's logo was designed Keshen Teo. His design incorporated the notion of using all five senses when creating, as well as expressing he child-like joy one feels when using their products. When I redesigned the logo I took these concepts in mind and created a logo that embraced the nature of their products and acknowledge their loyal customers.