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Bright Arc Coffee House


Branding identity, digital menu tablet design and designed packaging for brand.

Bright Arc Coffee House was indented brand that would be located in Sydney, Australia. 

People would be able to gather at the Coffee House to find joy, sharing art with locals and drinking a cup of high-quality coffee.

 The theme of this entire brand was inspired by graphic designer Lauren Hom's style; bright color palette, cursive typeface, and decorative elements.

To improve the market position and to encourage young people to get together more often for a cup of delicious, natural and high-quality coffee, a concept of premium, modern, bright and youthful design was considered when designing the brand.

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